New Design Questionnaire

  • Understanding how a brand started can be an important aspect to its story. Where did it come from? Who was behind it? Has it changed or evolved?
  • Product(s)? Services? Record of growth.
  • How would you describe the personality/ philosophy of the company? What is the leadership like? How does the culture effect how you relate to customers?
  • Describe the industry and the market your products or services are in. What makes this group unique?
  • What are the most important issues to them as a whole? What do they value above all else in a purchasing decision? What are the unique advantages of the product?
  • What are the values they look for in products such as yours? What are the "top of mind questions" when you are first contacted? What concerns do they have before purchasing? What problem does the product solve for the consumer?
  • List the key decision points in sequential order. Is it price then quality? Do they choose product integration over price?
  • How do customers perceive you? Who are you to them? Are you the industry leader or are you the up and coming innovator? How do they relate to you as opposed to your competition?
  • How does the above question differ from your competitors? Given your both selling a similar product, what makes yours worth the customer's money and not theirs?
  • What is your products competition and who are the competitors? How does the product stand in relation to the competitors? Which competitors pose the greatest threat? Are there important differences between your product and the competition?
  • Ads, Pricing, etc.?
  • Demographics. Who influences the buying? Household Income? Daily purchasing habits– e.g. Starbucks or McDonnell's, Walmart or HomeGoods?
  • What type of emotional sell would help motivate them to buy your product?
  • (i.e., price, lack or awareness)
  • Help us understand the character and interpersonal dynamics of the relationship between the company and its customers. Consider what attributes best describe your company and an animal that represents them. Then explain those attributes and describe how the animal you chose best represents your business.